DOLPHINS: more names than a phone book

[Mark S. Clark]

On Wed, Jan 20, 2010 at 11:36 PM, ldouglas <ldouglas at gmail.com> wrote:

> 4. Commercials - did anyone see that WSJ study that said more than 60%
> of NFL broadcasts are consumed by commercials.
>


Speaking of which. I sometimes wonder how long the networks are going to let
us get away with fast-forwarding through commercials with our DVRs. I mean,
it's going to come to a point where NOBODY is watching commercials, at which
point advertising would be wasted cash.
It seems to me that the day is not too far off where we will not be able to
FF thru commercials on our DVR. Similar to what it's like when you watch a
network show online. They have periodic 30 second ads that you cannot skip
thru or over.

If that day ever comes, they would have to limit the number of commercials
in each break.

Anyway, sorry to go off the subject, but it reminded me of that thought, and
the fact that if that day ever came that the sports broadcasts would be the
most valuable and most saturated advertising time (as lionel cited above),
because it's probably the one type of viewing that's predominantly viewed
live in real time.
At least that's how it is for me. Except for sports, I don't watch
*anything* when it's actually on.
Sometimes I even give a football game a half hour or so head start. ;-)


Mark
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