DOLPHINS: Sunday Ticket

[Richie Wohlers]

I would think the money is there for the NFL one way or another.

Current system, I watch a lot of football on Sundays, but sometimes don't
watch because I don't like the game choices I have.  (I don't have DirecTV.)

Alternate system, I watch the same amount of football that I currently
watch, PLUS I watch even more because there are more games that interest me
since I have the option of watching ANY available game.

So each NFL fan's total NFL viewing is not going to decrease.  It looks like
the complaint is with the local affiliates, because instead of watching my
regular feed, I will watch the feed from, say, Detroit instead.

Possible solutions:
- How about my local CBS affiliate offer EVERY CBS NFL telecast on a Sunday
through my cable system - then they can just sell their ads across all
games.
- The NFL has already jumped into the broadcast game with NFL Network.  The
NFL just says bye-bye to the networks, and self-broadcast all their games,
and offer them through a Sunday Ticket package available on all satellite
and cable systems.


On Fri, Feb 5, 2010 at 4:40 PM, ldouglas <ldouglas at gmail.com> wrote:

> Saw this on a message board I frequent:
>
> "For DirecTV, they'll never give up the exclusivity on Sunday Ticket
> if they can help it as it is arguably their biggest marketing tool
> (plus you have to pay extra for non-local games in HD).
>
> The NFL actually isn't necessarily leaving money on the table though.
> It is a poorly-kept secret that CBS and FOX would seriously consider
> dropping their coverage or trying to cut back to 1-2 games apiece if
> Sunday Ticket were on cable or maybe even DISH.
>
> The affiliates (especially non-O&O stations) depend on local
> advertising breaks and more Sunday Ticket viewers- which are never
> counted towards local ratings- would likely KILL their ad revenue. CBS
> and FOX need affiliates which are financially viable and help pay the
> network bills."
>
> I know we've talked about TV issues here before but I've never heard
> the "CBS/FOX would only produce one game per timeslot" angle.
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