DOLPHINS: Football begins to rate in Oz...well...kinda...
richiewohlers at gmail.com
Tue Feb 2 05:37:09 GMT 2010
I think you're not supposed to tell us that you're a Nielsen family. Your
life may now be at risk.
On Mon, Feb 1, 2010 at 8:11 PM, Greg Foster <GregFoster at optusnet.com.au>wrote:
> Football is nearly at an end and there's not exactly a lot of Fins news
> about, so I just thought I'd share this little nugget.
> Y'know those fabled Nielsen households...the ones so crucial to tv ratings
> and such?
> I'd never met anybody who was so honoured - never even met anyone who KNEW
> such a household...well just before Xmas, I became one of the favoured few.
> (Yes, it's an honour just to be nominated...)
> Apparently they just choose people at random and if you fit the profile
> they're after and you want to be involved...in you go.
> Apparently my modest household now represents the viewing habits of 10,000
> I tried to tell them that I was in no way a representative Australian but
> that was cool with them...
> one regular Friday afternoon, Australians were going about their
> day-to-days, not giving a tinker's cuss about American football...then,
> By Monday they were glued on for 15 hours in a day!
> Tens of thousands of them -
> All filtering into those all-important demographics!
> No interest in anything else on ESPN but man, they were even watching
> Berman and Tommy on the Blitz.
> (they also fast forward through everything on Sports Centre that isn't
> football related. Man, talk about obsessives...)
> What a rapid national conversion. eh?
> Of course, to truly exercise my power I probably should have watched only
> Fins games...
> but you know...that was only about 3 games last year...
> and one gets weak.
> Even so, I like the idea of being a voice hollering back at the tv moguls -
> incredibly, with the power of numbers at my back.
> Meanwhile...I get an entire off-season to consider how I'll exercise my new
> powers -
> You know, using them for good, instead of evil ("Take THAT, American Idol!"
> I guess the X-men felt a bit like this at first.....
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